Games, just for kids?

(5 minutes of reading time) Author: Roberto Wik The gamer market is huge and grows a year after year, not only in Brazil, but all over the world. It is estimated that in 2022 this market will continue to grow, especially on mobile platforms

Games, just for kids?

Author: Roberto Wik

(5 minutes of reading time)

Due to the COVID-19 pandemic, thousands of new visitors have turned to gaming platforms to spend their time, causing a massive increase in players and revenue.

The gamer market is huge and grows a lot year after year, not only in Brazil, but all over the world. The gaming market is estimated to have reached figures of US$ 198 billion in 2021 and that it could reach US$ 340 billion by 2027.

The gaming market is highly fragmented, as the demand for online gaming and the growing penetration of mobile apps across the world fuels an intense rivalry among market participants. The main players in the market are Sony Corporation, Microsoft and Nintendo, that keep continually innovating and releasing next generation gaming consoles, further increasing the competition.
The continuous technological advances in the gaming industry are significantly driving the growth of this industry. They are improving the way games are created and improving the overall gaming experience for users.

Game developers, particularly in emerging economies, have been improving the gaming experience by releasing and rewriting code for various consoles/platforms such as PlayStation, Xbox, and Windows PC, embedded in a standalone product delivered to gamers via a cloud platform.

Growing Internet connectivity, increasing smartphone adoption and the advent of high-performance connectivity like 5G have further increased the demand of the gaming market across the world.


The Brazilian gaming market is the largest in Latin America and the 12th largest in the world, estimated at US$ 2.3 billion in 2021 according to Newzoo research, with a growing consumption of games for desktop and mobile devices. Despite this, the country still has enormous potential to develop this market, mainly thanks to the increased availability of internet access and smartphones. It is estimated that about 95 million Brazilians currently play online games, more than 85 million using cell phones.
Interestingly, most of them are female (51.5%), with the mobile gaming market having a significantly higher number of female players – 62.2%. More than half of gamers are under the age of 34, and during the pandemic, 51.5% of gamers spent more time playing online with friends. And with that, 42.2% began to spend more money on games.


The landscape for game development in Brazil has been changing significantly in recent years, with the increasing presence of games created by local developers that are beginning to gain attention from publishers, consoles, and international audiences.

From 2014 to 2018, the number of game developers went from 142 to 375, that is, it increased by 164%. With the growing gaming market, there are more and more opportunities to enter it.

With this positive scenario, it is no surprise that game producers invest heavily in the manufacture of new games, as there is no shortage of market. Among some of the Brazilian companies that develop games, and their outstanding games are Aquiris with the game Horizon Chase Turbo, Wildlife Studios with the games Zooba and Tennis Clash, Yupi Devshop with Vila Saudável, and Tapps Games with the games Bid Wars and MyBoo.

In addition to these, companies such as Magazine Luiza, one of the largest retailers in Brazil, took a big step in July 2021 by buying KaBuM, a leading company in gamer technology. The goal is to mark territory in the giant gamer market and leverage the superapp.

Another novelty in this market came from three different branches – NuBank, Ambev and iFood, but with the same target: the games market! The partnership between the companies aims to be one of the biggest initiatives in the country for games, through the GG WP (Good Game WP).

As can be seen, Brazilian companies dedicate and invest to produce increasingly interesting and attractive games, capable of attracting the attention of players from all over the world.

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Author: Roberto Wik is a business executive, a management, digital transformation and technology consultant, entrepreneur and investor. (

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